Ad fraud detection firm White Ops gets an investment infusion from Goldman Sachs Merchant Banking — toy companies get around TikTok's advertising policies — VCs bet on e-commerce for 2021

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Hi! Welcome to the Insider Advertising daily for December 22. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at

Today's news: Goldman Sachs Merchant Banking acquires bot detection firm White Ops, toy companies get around TikTok's advertising policies, and VCs bet on e-commerce for 2021.

Tamer Hassan white ops

Goldman Sachs Merchant Banking is acquiring fraud detection firm White Ops as scammers spread to more corners of the web

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TikTok is quickly becoming a marketing destination for toy companies with the help of influencers and original content

Read the full story here.

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The 25 VC firms most active in funding e-commerce startups told us what they look for in an investment — and shared the big bets they're making for the future

Read the full story here.

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