Ad fraud detection firm White Ops gets an investment infusion from Goldman Sachs Merchant Banking — toy companies get around TikTok's advertising policies — VCs bet on e-commerce for 2021

 
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Hi! Welcome to the Insider Advertising daily for December 22. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.

Today's news: Goldman Sachs Merchant Banking acquires bot detection firm White Ops, toy companies get around TikTok's advertising policies, and VCs bet on e-commerce for 2021.


Tamer Hassan white ops

Goldman Sachs Merchant Banking is acquiring fraud detection firm White Ops as scammers spread to more corners of the web

Read the full story here.


TikTok

TikTok is quickly becoming a marketing destination for toy companies with the help of influencers and original content

Read the full story here.


amazon logo

The 25 VC firms most active in funding e-commerce startups told us what they look for in an investment — and shared the big bets they're making for the future

Read the full story here.


More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.

 
 
 
 
 
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