These are the 10 best ads of 2020

Good morning! The mission of all marketers is a tough one in the best of times. Not only must they get our attention, but also hold it, then somehow ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
 
Good morning! The mission of all marketers is a tough one in the best of times. Not only must they get our attention, but also hold it, then somehow use it to galvanize us into action. Buy our product! Love our brand! Just like us, please like us.

But 2020 has been a year when a pandemic, a reckoning with systemic racism, and an American presidential election have made our already thin patience with advertising and other brand shenanigans even slimmer. Brands, however, are still a part of our culture, and the best are able to use that status to contribute something meaningful to either the culture, our lives, or both. Or at least make us laugh and temporarily forget the hell of 2020, even if just for 30 seconds at a time.

Don’t believe us? We collected 10 ads or brand moves that managed to acknowledge and navigate the difficulties of this year, and still make something worthy of your attention. Check it out here.
​​​​​​
​—Jeff Beer
 
2020 in review
These are the 10 best ads of 2020

Here's how Burger King, Nike, and Patagonia made great advertising for an awful year.

 
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branding
What the world’s sappiest holiday ads reveal about branding in 2021

In the UK, tearjerking holiday ads have become the norm—but there’s a reason the best ones are so effective.

 
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How designers are memorializing the biggest tragedy of the century

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The comfiest, coziest, most practical footwear for inside your house—and occasionally outside, too.

 
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Video
3 ideas to treat yourself this holiday season
2020 is finally coming to an end, and Liz Segran has a few ideas to help you wind down and indulge a little, from wine to baked goods.
WATCH NOW
 
 
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421 Modern Job Search Tips for 2021
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