Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.
Before we get started, I want to first introduce a new reporter on the business of influencers team, Mark Stenberg!
You can reach Mark at mstenberg@insider.com and on Twitter @MarkStenberg3. He will be covering all things related to the creator economy and new media models.
Now onto the news.
A new influencer agency has climbed to prominence in the industry by helping creators and models manage their OnlyFans accounts.
Unruly Agency works with top influencers like Tana Mongeau and Daisy Keech, offering a full-service approach to OnlyFans.
I spoke with the founders of Unruly and industry insiders to learn how the agency works and the services it provides.
Here are a few key takeaways:
Unruly helps clients set up content shoots and an OnlyFans posting schedule.
Unruly also works with some influencers on incorporating integrative marketing on OnlyFans through product placement.
The company has connected clients with brands like Fashion Nova, Pretty Little Thing, and Manscaped for brand partnerships.
Some other talent managers don't want to work with OnlyFans, so their clients are jumping directly to Unruly.
"We look at ourselves as a concierge service for influencers," Unruly said in a statement. "We take the talent's ideas and help them roll them into production to bring them to life."
During the rise of TikTok, a wave of social-media stars moved into Los Angeles mansions to live together and make content.
But it hasn't been all smooth sailing.
My colleague Dan Whateley wrote that an LA landlord is suing the TikTok collective "Drip Crib," launched by Devion Young.
Young spent tens of thousands of dollars to form the house, renting a mansion for himself and creators and moving into it in March. But he soon fell behind on rent.
The property's owner alleged in the lawsuit that the group unlawfully conducted business at the house.
In the suit, the landlord also alleged the group had violated LA's health and safety code during the coronavirus pandemic.
Instagram has been meeting with creators in the last several months and sharing advice about what to post.
My colleague Sydney Bradley wrote about a recent Instagram presentation, whose slides were leaked to Insider.
It included advice like this:
Stories: "Behind the scenes of your daily life" or "In-the-moment updates"
Reels: "Entertaining, short videos" or "Your take on trending content"
Live: "Direct conversations with your audience" or "Invite friends"
For Feed posts, Instagram recommends to "Use carousels for more engagement in one post" [Carousel posts can feature up to 10 slides] and to "Stay active in the comments to stay engaged with your community."
The Brick House Cooperative is a group of nine independent publications that operate under one umbrella.
The media collective is worker-owned, subscription-based, and free of formal investment.
Mark wrote that the group created a 25-page legal document that lays out how the publications divide revenue and split ownership.
"The entire structure is dedicated to: If it grows, the people who are in it are the ones who are going to benefit," said the group's founder, Maria Bustillos.
We want to hear from you on which influencer marketing execs are successfully building partnerships with influencers. Please submit your ideas through this form by January 19.
TikTok is tightening privacy rights: Users won't be able to "duet or stitch" with videos posted by children under 16, won't be able to download them, and won't be able to follow them.
Actress Olivia Rodrigo's debut single "Drivers License" has exploded on TikTok.
Insider reporters Rachel E. Greenspan, Palmer Haasch, and Kat Tenbarge wrote that the song's appeal is partly thanks to its Taylor Swift-esque storytelling.
TikTok users have latched onto the song, making videos speculating about its meaning, praising its lyricism, and creating memes.
For centuries , humans have used fish oils, orally or topically, to treat a wide array of ailments, from aches and pains to rickets and gout. The popularity of this supplement has shifted over the years, as have its primary uses. But over the past couple of decades, the hype around fish oil has arguably reached an all-time high. According to National Institutes of Health statistics , in 2012, at least 18.8 million Americans used about $1.3 billion dollars worth of fish oil, making it the third most widely used supplement in the nation. (Sales reportedly flattened out at about that level around 2013.) Today, many use it because they believe it will broadly help their heart health , but others hold that fish oil can help with renal health, bone, and joint conditions, cognitive functions and mental wellness, and any number of other conditions. But is fish oil really as good for you as millions of Americans believe it is? Who should be taking it and when? We dove into the research and
British rider Chris Froome launched one of his blistering mountain attacks to win the Criterium du Dauphine race for the second time, clinching the eighth stage to take the yellow jersey. from Articles | Mail Online http://www.dailymail.co.uk/sport/othersports/article-3123660/Chris-Froome-sends-strong-message-rivals-storms-win-Criterium-du-Dauphine-second-time.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490
Periods are normal, but kids pointing them out in their sketches is something else. Australian woman Penny Rohleder shared a photo of her son's drawing on the Facebook page of blogger Constance Hall on Jul. 25, which well, says it all. SEE ALSO: James Corden tests out gymnastics class for his son and is instantly showed up by children "I don't know whether to be proud or embarrassed that my 5 year old son knows this," Rohleder wrote. "Julian drew a family portrait. I said 'What's that red bit on me?' And he replied, real casual, 'That's your period.'" Well, at least he knows. To give further context, Rohleder revealed she had pulmonary embolism in October 2016, and was put on blood thinning treatment which makes her periods "very, very bad," she explained to the Daily Mail . Read more... More about Australia , Parenting , Culture , Motherhood , and Periods from Mashable http://mashable.com/2017/07/31/period-mo
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