$1M in 12 minutes: How the Nap Dress became a pandemic uniform

Ok, I'll admit it. I've stepped up my nap game over the last year to cope with the exhaustion of living through a pandemic. So I was intrigued when I ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Ok, I’ll admit it. I’ve stepped up my nap game over the last year to cope with the exhaustion of living through a pandemic. So I was intrigued when Instagram lit up with women wearing a Nap Dress. That’s right, it’s a beautiful looking frock designed to get you from nap to Zoom—and back to nap, if you so desire.

The startup behind the dress, Hill House Home, has seen explosive sales while consumers have been stuck in quarantine. But its founder, Nell Diamond, must now figure out how to convert this year-long boom into long-term growth. Here's how she's planning to make that happen.

Liz Segran
 
fashion
$1M in 12 minutes: How the Nap Dress became a pandemic uniform

Hill House launched a dress that became a quarantine sensation. Here’s how it’s planning to keep growing post-pandemic.

 
impact
Plant-based burgers aren’t a health food. That’s a good thing

The point is to get people to stop eating meat, not fix their diets.

 
tech
How to prevent the next GameStop disaster

If there’s a villain in the GameStop saga, it’s the federal regulators who failed to notice the world was changing and didn’t bother to update the rules.

 
 
a message from lexus
The New Lexus LS
The greatest machines were inspired by humans. Every detail was designed around you. The LS is engineered to a higher standard—the human standard. Learn more.
 
 
podcast: the new way we work
The toll of code switching and the tyranny of culture fit
Underrepresented people must often change fundamental aspects of who they are to survive at work. If companies truly want to build more inclusive cultures, it means challenging many assumptions.
LISTEN NOW
 
 
work life
These are the 10 traits recruiters are looking for

In a recent study, recruiters ranked what they consider to be the most important traits for job applicants.

 
tech
This robot dog is changing the way buildings are designed, constructed, and used

Spot can scan and analyze buildings to find mistakes or determine how the space is being used.

 
co.design
A few brilliant design tweaks made this common household object way more accessible

The design of this L-shaped key is just slightly different but leads to big improvements.

 
co.design
This post-COVID grocery checkout never lets two people touch the same spot

An unconventional UI keeps our interactions cleaner.

 
tech
A patent shows how facial recognition drones could identify you from above

An Israeli biometrics startup with a history of defense contracts has applied for a patent on technology that repositions drones to get a better shot of a person on the ground.

 
tech
I’m an ethical hacker. Here’s how I could use social media to scam you

Be careful about what you’re oversharing online, because it makes it easier for (unethical) hackers to target you.

 
NEWS
Boeing 777 groundings: what you need to know
Boeing has recommended that airlines suspend operations of its 777 aircraft powered by the type of engine that suffered midair damage on a flight from Denver on Saturday. 
The FAA issued an Emergency Airworthiness Directive requiring immediate or stepped-up inspections of Boeing 777s equipped with the engines.
Similarly, aviation regulators in Japan and Korea have ordered 777 planes with the engines grounded. 
Parts of the engine, which was made by the aerospace manufacturer Pratt & Whitney, broke apart shortly after takeoff, leaving debris spread over a mile across a Denver suburb.
 
 
 
innovation by design
Apply now for the 2021 Innovation by Design Awards
The 2021 Innovation by Design Awards honor the designers and businesses solving the problems of today and tomorrow. The competition, now in its 10th year, has featured a cross section of blue-chip companies, scruffy startups, and hungry young talents. It is one of the most sought-after design awards in the industry.

There are 37 categories, and the judges include renowned designers, business leaders from some of the most innovative companies in the world, and Fast Company’s own writers and editors. 
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Body Language: How to Look Great in Video Conferences
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