Ad agencies’ office returns — Publicis and The Trade Desk — Porter Novelli's turnaround

 
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Hi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

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Mark Read WPP Toby Melville Reuters.JPG

Here's how major ad agencies like WPP and Omnicom are planning a return to the office

Read the story.


Sadoun Cannes.JPG

Publicis is signing on to The Trade Desk's alternative to cookie-based ad targeting

Read the story.


David Bentley, CEO of Porter Novelli

Porter Novelli's CEO lays out his plan to revive the PR firm after office closures and years of decline

Read the story.


More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

 
 
 
 
 
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