Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.
For some influencers, promoting finance apps like Robinhood or Webull has become a top way to earn money.
Many finance influencers already talk about fintech companies for free, which makes affiliate-marketing promotion a natural fit.
"I would go so far as to label myself an affiliate marketer before I would label myself a YouTuber at this point," personal-finance YouTuber Ryan Scribner said. "Because that's how dominant this is for my business. Last year, and the year prior, affiliate revenue was about 50% of my earnings."
Scribner earns money when his viewers click a special trackable link below his videos and sign up for the specific stock brokerage he is promoting.
In February, his YouTube channel earned over $17,000 from affiliate marketing. (Insider verified these earnings with documentation provided by Scribner.)
So how does it work?
Finance affiliate programs usually offer a fixed rate per sign-up, and these creators are paid by either receiving a free stock or a cash payment.
Stock brokerages pay influencers once someone signs up for an account with the company through the influencer's custom trackable affiliate link and deposits money (typically around $100) into their new account.
These rates can also sometimes be negotiable, and creators told Insider that some programs are willing to negotiate a commission rate above $100.
Industry insiders also broke down some of the base commission rates some investing platforms have offered, like Webull (base rate is $30 per funded account), M1 Finance (base rate is $100 per funded account of $1,000) and Questrade (base rate is $70), among others.
Key takeaway: Personal finance is a lucrative area for YouTubers and affiliate marketing has increasingly become the revenue source of choice for some of these influencers.
A new film and streaming upstart called Creator Plus (styled "Creator+") has raised $12 million to produce long-form movies starring influencers.
The startup is cofounded by Next 10 Ventures' Benjamin Grubbs and investor Jonathan Shambroom.
Dan Whateley wrote about how the company plans to make six films that will air on its own streaming app:
The movies will air on a new streaming platform the company created starting in 2022, and users will pay per view rather than paying a monthly subscription fee.
The company said the price for a film rental will be roughly the cost of a movie ticket, and that creators get a cut of any sales generated.
The company plans to spend low seven-figure budgets on each project.
Creator Plus also has hired Adam Wescott from Select Management Group to serve as the head of its content studio, Nick Phillips to head up production, McKenna Marshall to lead development, and Twitch's Tricia Choi to be its head of product.
YouTube told Kat Tenbarge that Charles had been "temporarily removed" from the Partner Program.
In a statement to Insider, YouTube said it applied its "creator responsibility policy" to Charles' channel, which has more than 25 million subscribers.
The platform did not say how long Charles' channel would be demonetized for.
The move came in the wake of more than 15 sexual-misconduct accusations from men and boys.
For centuries , humans have used fish oils, orally or topically, to treat a wide array of ailments, from aches and pains to rickets and gout. The popularity of this supplement has shifted over the years, as have its primary uses. But over the past couple of decades, the hype around fish oil has arguably reached an all-time high. According to National Institutes of Health statistics , in 2012, at least 18.8 million Americans used about $1.3 billion dollars worth of fish oil, making it the third most widely used supplement in the nation. (Sales reportedly flattened out at about that level around 2013.) Today, many use it because they believe it will broadly help their heart health , but others hold that fish oil can help with renal health, bone, and joint conditions, cognitive functions and mental wellness, and any number of other conditions. But is fish oil really as good for you as millions of Americans believe it is? Who should be taking it and when? We dove into the research and
British rider Chris Froome launched one of his blistering mountain attacks to win the Criterium du Dauphine race for the second time, clinching the eighth stage to take the yellow jersey. from Articles | Mail Online http://www.dailymail.co.uk/sport/othersports/article-3123660/Chris-Froome-sends-strong-message-rivals-storms-win-Criterium-du-Dauphine-second-time.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490
Periods are normal, but kids pointing them out in their sketches is something else. Australian woman Penny Rohleder shared a photo of her son's drawing on the Facebook page of blogger Constance Hall on Jul. 25, which well, says it all. SEE ALSO: James Corden tests out gymnastics class for his son and is instantly showed up by children "I don't know whether to be proud or embarrassed that my 5 year old son knows this," Rohleder wrote. "Julian drew a family portrait. I said 'What's that red bit on me?' And he replied, real casual, 'That's your period.'" Well, at least he knows. To give further context, Rohleder revealed she had pulmonary embolism in October 2016, and was put on blood thinning treatment which makes her periods "very, very bad," she explained to the Daily Mail . Read more... More about Australia , Parenting , Culture , Motherhood , and Periods from Mashable http://mashable.com/2017/07/31/period-mo
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