The New York Times’ newsletter push — iAd pitch deck — Shopify exodus

 
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Hi and welcome to Insider Advertising for April 26. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


New York Times building

The New York Times is readying a big newsletter push as Substack tries to poach its top writers with advances worth hundreds of thousands

Read the story.


Apple CEO Tim Cook

As Apple gets ready to blow up mobile advertising, this leaked sales deck shows how it was pitching the benefits of personalized ads in 2015

Read the story.


Shopify logo on phone

Shopify is losing nearly half of its C-suite, including key tech leadership. Analysts worry about what it means for its $1 billion plan to take the fight to Amazon.

Read the story.


More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

 
 
 
 
 
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