This simple psychological trick makes customers love your product

For me, it's the hotel room chocolate. I travel a lot for my job, and even still, hotel room chocolates are rare. But when one ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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For me, it’s the hotel room chocolate. I travel a lot for my job, and even still, hotel room chocolates are rare. But when one surprises me in my room, waiting there on my pillow? I’m filled with complete joy. I might as well have won the lottery.

Even though, objectively speaking, it’s always mediocre chocolate at best.

So why does hotel room chocolate work on me (and I assume you?). Because serendipity is an incredibly powerful tool in customer satisfaction. New research shows that when you surprise someone with a product, in a good way, you boost their enjoyment of that product by up to 25%. That’s why Rutgers marketing professor Kristina Durante, who led the research, believes that just about every company should try to embrace serendipity in the customer experience.

But there are rules to engagement, and sometimes serendipity can backfire. To get the full scoop on how to surprise your customers, read my story here

Mark Wilson
This simple psychological trick makes customers love your product

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What is traceability? WhatsApp has written a lengthy blog post describing traceability as the ability “to find out who sent a particular message on private messaging services.” That could force social media apps to turn over the names of people who share content even if they didn’t create it. 
Facebook’s WhatsApp has over half a billion users in India. If it loses the case, it will either have to comply, face fines, or leave the market altogether.
Effective Communication Strategies In The 21st Century
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