Peloton's growth plans — Balenciaga x Crocs — Miami penthouse sale

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Hello and welcome to Friday, readers. We're happy to have you here. We have a lot in store for you in this week's edition of Insider Life, including our top reads spanning food, fitness, real estate, and style. From a $22.5 million penthouse bought in cryptocurrency to Balenciaga's collaboration with Crocs, we've got stories to kick your weekend off on the right foot. 

Enough from us. Let's get started. 

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peloton bike
Peloton rode a major pandemic surge, despite long delays in shipping and a major product recall. But even as gyms and boutique studios open up and more people return to in-person exercise, its CFO says she's not worried the company will lose momentum. 

Three ways Peloton is maintaining its meteoric growth.


Arte Hero

An anonymous buyer purchased a $22.5 million Miami Beach penthouse — making history as the most expensive property to ever be paid for in cryptocurrency. The 5,067-square-foot home includes four bedrooms and four bathrooms, and has dream amenities like a rooftop tennis court and a yoga studio. 

Check out the luxury penthouse.


BALENCIAGA SPRING 22_CROCS™ 80MM MULECrocs and luxury fashion house Balenciaga teamed up for a second time. Together, the brands created a runway-ready pair of Crocs — complete with a bright green palette and a stiletto heel. 

See more from the Balenciaga Crocs 2.0 collection. 


Mike MeldmanEven before the pandemic, Mike Meldman's luxury live-in resorts lured in A-list residents and guests from Tom Brady to Reese Witherspoon and Bill Gates. But since lockdown, the resorts (two dozen private enclaves from Idaho to the Caribbean) have become even more irresistible to the rich and famous.

Who is Mike Meldman — and why does the 1% flock to his properties?


Levi's jeansPeople's pandemic weight gain — or loss — is driving sales for Levi's. CEO Chip Bergh said the company is seeing a "resurgence in denim" as we emerge from a loungewear-heavy lockdown, boosted by people shopping for new sizes. In fact, he said, 25% of consumers have a new size.

More on denim's comeback.


hoecakesIf you're looking to shake up your brunch routine, we've got you covered. We asked Michelin-starred chefs to share their favorite 30-minute brunch recipes, and they brought their A game. From Korean potato pancakes to a veggie-filled Persian frittata, add these quick staples to upgrade your Sunday brunch. 

See their mouth-watering suggestions here. 


Hannah Mendoza CLEVR BlendsInstant coffee has a bad reputation — but a startup backed by Meghan Markle is on a quest to change that. Clevr Blends sells instant "SuperLattes," infused with "superfoods" like mushrooms and probiotics, in an attempt to tap into the intersection of the billion-dollar coffee market and the trillion-dollar wellness industry. So far, it seems to be working. 

Get to know the next generation of instant coffee.


Plus…

  • After travelling for four years, a Montana native tried to buy a house in his home state, but out-of-towners had driven prices through the roof. Here's his new plan.
  • The Yeezy x Gap collection is here — and its first product is a bright blue $200 jacket. Check it out. 
  • Luxury home purchases have spiked almost twice as fast as mid-priced houses. We explain why.
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