TradWife TikToks and the new viral tumbler

Over the last few months, and especially the last few weeks, TikTok's algorithm has been feeding me more and more massively viral videos about wives showing how they take care of their husbands. Usually, my For You page is algorithmically curated with progressive content, so it's notable that über-conservative TikToks began floating onto my FYP because of their disproportionately high engagement. This TikTok from user @madfitmaddison, which got 3.5 million views in just one week, demonstrates how she prepares the day for her husband, whom she then wakes up.


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