Billionaires in Sun Valley — Telfar bags — Y2K fashion returns

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It's almost the weekend, readers! We're happy you're here with us to enjoy some of our best reads of the week, spanning real estate, travel, and style. Today, we're covering everything from billionaires shutting down a tiny Idaho airport to — whether you're ready or not — the return of Y2K fashion. 

Enough from us. Let's get to it.

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Private jets in Sun Valley alongside cows grazingA-list guests are arriving in droves for the annual Allen & Co. conference in Sun Valley, Idaho. The conference, a breeding ground for blockbuster deals, lures some of the biggest names in finance, tech, and media — in such numbers that the airport had to delay incoming planes from around the nation to make room. 

See who's made it to the "summer camp for billionaires" so far.


Oren and Tal AlexanderBrothers Oren and Tal Alexander lead New York's top real-estate team, and have closed over $900 million in deals this year alone. The brothers' properties attract high-profile — often celebrity — clients from fashion designer Tommy Hilfiger to Kanye West. They let Insider in on a typical day working with the world's wealthiest buyers and sellers. 

Join them for a day in their life. 


A photo illustration shows a hand picking up a house in Colorado.
If you're hoping to buy a home in any of these 10 cities across the country, brace yourself for a fight. Towns in Colorado, California, and Washington are experiencing a frenzied housing market and cutthroat bidding wars, making it harder to nail down a viable home. 

These 10 towns are the most competitive right now.


Telfar
The old-school model for luxury brands maintains that a product should be scarce and elite — but Telfar is shaking things up. With its new Bag Security Program, the brand is creating accessibility without losing the allure of exclusivity, and is giving customers a better chance at snagging its high-demand products. 

Here's how Teflar is rewriting the rules of luxury.


Pool and ocean at COMO Maalifushi, The Maldives
Some luxury hotels are testing out a new way to boost interest in travel: TikTok. While some are still hesitant to start posting on the video-centric social-media site, others, like LA's La Peer hotel, say it's a creative way to promote the energy and feel of the resort.

Luxury hotels share what they're doing with TikTok.


Provided by Zach Erdem Hamptons restaurant owner
Zach Erdem, the owner of two Hamptons restaurants that have been booked solid for a month, says demand has skyrocketed this summer — to the point where people will do just about anything to snag a table, from flashing cash to pretending they know him.

Here's what it's like running his restaurants post-pandemic.


Depop
Y2K fashion is making a comeback, and resellers are scrambling to get in on the action. Resellers across Depop, Poshmark, and Mercari are selling minidresses, crop tops, low rise jeans, and other glorious looks from the early 2000s.

Take a look at what other styles are trending.


Plus…

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