Is your skincare routine gentle enough?

In partnership with Skin Proud
Gentle skincare that gets results
Skin Proud's collection of vegan, sustainable and sensitive products are about to make you feel a lot more comfortable in your own skin…

If you've been anywhere near beauty TikTok recently, you'll have seen a whole wave of skincare videos touting the use of high-concentration ingredients like retinol, Vitamin C and AHAs. But while those videos have been racking up views left, right and centre, what you might not have realised is that using those harsher techniques can have some nasty side-effects on more sensitive skin, from irritation to allergic reactions.

That's why Skin Proud's range of skincare products uses optimum concentrations of active ingredients, combined with gentle but powerful natural extracts that are suitable for all skin types, including sensitive skin. Whether you need to inject targeted moisture or control excess oil, you can expect to see tangible results without upsetting your skin's microbiome.

Products are 100% vegan and cruelty-free, with affordable pricing across the range, so you can feel confident about the skin you're in, without compromising on sustainability. Not only that, but you'll never see the brand using any re-touched imagery, because natural skin is skin worth celebrating. There's currently a 3-for-2 offer running on the range at Boots, so read on to discover our six favourite hero products, or hit the button to explore the range in full.

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Skin Proud
Velvet Cloud Cleanser
A foaming cleanser designed to remove all traces of makeup, while softening skin
buy now
Skin Proud
Sorbet Skin Everyday Jelly Moisturiser
An easy-on moisturiser with a powerful hyaluronic acid complex to help lock in moisture
buy now
Skin Proud
Bright Boost 2% Vitamin C Serum
A lightweight serum enriched with vitamin B5 Panthenol to help fight stresses and aggressors
buy now
Skin Proud
Recharge Serum
Blending hyaluronic acid, rose hip oil and 0.5% retinol, this overnight serum helps even skin tone and promotes cell renewal
buy now
Skin Proud
Sleep Hero
Overnight hydration courtesy of this Niacinamide mask designed to target dull and dry skin
buy now
Skin Proud
Unplug Pore Detox Clay Stick
Detox your skin with blackhead-controlling charcoal powder, AHAs and exfoliating white clay
buy now
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