Happy October, readers! Another week has come and gone, and you know what that means — it's time for your weekly dose of Insider Life. This week, we're bringing you an inside look at the executive exodus at Gwyneth Paltrow's Goop, sharing an exclusive interview with Patagonia's CEO, and telling you how to get your kid into one of LA's most prestigious preschools. (Pro tip: they'll have to have a sense of humor).
Oh, before we get started, be sure to check out the Insider Crossword — we're publishing new puzzles every morning through October 8. Solve it here.
Now, let's get to it.
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Gwyneth Paltrow's Goop was once the "it girl" of celebrity brands. Then valued at $400 million, the wellness company had attracted talent from top companies Condé Nast and Meredith, and its quirky products (like its jade vaginal egg) had earned it a cult following. But now, the company is seeing high turnover, with more than 140 employees leaving since 2019 and some complaining of low salaries and pandemic burnout.
See what's going on inside Goop.
Luigi Tadini, 38, runs The Gathery, a creative agency specializing in parties and events for luxury brands and VIPs from Playboy to HBO. Small-scale events hosted by the Gathery start at $150,000, with major parties running up to $2.5 million. Tadini took us along for a day on the job, starting with a 6 a.m. espresso and cigarette.
Here's what a day in his life looks like.
Residents in one of New York City's most expensive buildings are suing the developers for $125 million, saying the 96-floor building sways, floods, and traps families in elevators. Despite the multimillion-dollar price tag, people who live there say its design flaws make it an uncomfortable place to live.
More on the problems on "Billionaires' Row."
Ryan Gellert, Patagonia's new CEO, is struggling with a paradox: the company's good works, philanthropy, and intentions are still not enough to justify its existence. In fact, he told us, "You could really argue that the world would be better off without us in it." We sat down with Gellert, who talked about leadership in the post-George Floyd era and the company's efforts to fight the climate crisis.
Read our interview with Gellert here.
Sorry, apartment hunters — rent is getting wild again. As people return to metro areas, pandemic-era rent concessions in big cities are drying up, leaving millennials and Gen Z renters to fight over a dwindling number of exorbitantly priced luxury apartments.
Get the latest on the rental situation in big cities.
For those millennials not returning to New York and San Francisco after the pandemic, another metro area is calling their names: Phoenix, Arizona. Millennials are flocking to the desert city, citing its laid-back feel, warm winter weather, diverse food, and vibrant nightlife as selling points.
Here's what it's like to live in "the nation's best-kept secret."
The process of getting your child into a solid preschool in Los Angeles can start when they're barely out of diapers — with traits like humor, a lack of pretension, and civic-mindedness bolstering their chances of getting in. One top consultant shared the best programs in the area, and directors explained how to land a spot.
These are 11 of the most prestigious preschools in LA.
Ria Graham is a co-owner of Kokomo, a Brooklyn-based Carribean restaurant. The 27-year-old walked us through a day in her life running her business — which has hit nearly $4 million in sales this year — and taking care of her two kids.
Here's how she spends her day.
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