How $700M start-up Imperfect Foods lost its CEO and mission

It delivered "damaged or moldy," food one former corporate...
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How $700M start-up Imperfect Foods lost its CEO and mission

Imperfect Foods set out to solve food waste one misshapen carrot at a time.

Six years later, insiders say it expanded too quickly, messed up orders, and failed to retain loyal customers.

It delivered "damaged or moldy," food one former corporate employee said. "We were not able to deliver a really solid mass-market experience."

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