Introduce some more colour into your home

Meet the ultra-flexible TV that will brighten up every design scheme
With 40 colourful bezels to choose from, the Samsung Frame is designed to adapt to your space, whatever your aesthetic…

If you've ever tried to incorporate a 50-inch telly into a mid-century design scheme stuffed full of vintage furniture, you'll know that tech and interiors have a slightly troubled relationship. That's why we're such fans of the Samsung Frame, which delivers incredible on-screen performance while slipping seamlessly into any design aesthetic you could choose to mention.

An ultra-thin unit designed to resemble a picture frame, the television displays your choice of artwork when on standby*, and is now more adaptable than ever thanks to a new range of detachable coloured bezels. With 40 colours available to choose from, you can be sure to find one that matches the rest of your space, whether you're a Scandi minimalist or a fan of more eclectic chic.

With a powerful QLED 4K TV display**, a slimline wall mount that lets you hang it like an actual picture and no distracting cables in the way, the view is always a stunner, whether you're watching something or not. Truly a work of art.

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*Separate Art Store subscription required to access full selection.

** Applicable to 43" and above Frame

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