You might hate Facebook’s new name, but branding experts (mostly) love it

Facebook has rebranded as "Meta." In a keynote address yesterday, CEO Mark Zuckerberg announced the new name as part of the company's sweeping ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Presented by
 
Facebook has rebranded as “Meta.” In a keynote address yesterday, CEO Mark Zuckerberg announced the new name as part of the company’s sweeping ambition to build an immersive digital ecosystem called the metaverse. “Today, we’re seen as a social media company,” he said. “…Over time, I hope we’re seen as a metaverse company.” Critics swiftly accused the company of trying to distract the public from mounting legal, political, and PR crises. But there’s a more basic question at play: Is it even good branding? If Facebook wants to distance itself from its legacy as a social media giant, is this the way to do it? Elissaveta M. Brandon talked to four design and branding experts to find out. 
—Suzanne LaBarre
 
co.design
You might hate Facebook’s new name, but branding experts (mostly) love it. Here’s why

‘I so wanted to hate this.’

READ MORE
 
tech
Facebook is now ‘Meta.’ The hard part of building the metaverse comes next

Some wondered at the hoopla over products and services that won’t be available for years, if ever.

READ MORE
 
streaming
This free streaming service has the local channels others lack

LocalBTV picks up where Locast left off by streaming local broadcast channels for free. But getting major networks on board won’t be easy.

READ MORE
 
 
a message from snap
AR for Business.
Tap into the power of Snap AR to revolutionize how your business connects and drives results.
 
 
This site sells clothes and home goods from the same factories as luxury brands—for a fraction of the price

Italic has finally opened up its luxury-for-less marketplace to anyone—no membership required.

READ MORE
 
 
 
work life
This is when the advice to ‘follow your passion’ can backfire

It sounds great, but there’s a downside to our obsession with loving what we do.

READ MORE
 
impact
How to fight our collective work burnout crisis

The new book ‘The End of Burnout: Why Work Drains Us and How To Build Better Lives’ examines what about U.S. work culture is breaking people’s will to keep working.

READ MORE
 
how to be a success
Try these 3 mindset shifts to train your brain to be unstoppable

Leadership adviser Victoria Song says by doing this, you’ll begin to bend the odds and make the impossible probable.

READ MORE
 
impact
There’s a simple fix for the emissions in cow’s burps: Just give them a little seaweed

One dairy cow burps the same amount of emissions as a car. Seaweed can cut that in half.

READ MORE
 
co.design
Climate change is altering the very color of fall foliage

Human decisions about forest management are also having a devastating effect.

READ MORE
 
work life
The 3 rules to making big career (and life) decisions with no regrets

Uncertain about changing jobs? This former Google tech guru reveals the guiding principles that have helped him navigate life-altering choices.

READ MORE
 
how to be a success
3 nearly effortless ways to improve your memory and recall, backed by neuroscience

Want to almost instantly improve your short-term memory and recall? Of course you do.

READ MORE
 
news
Amazon’s big miss: What you need to know
Amazon posted significantly lower-than-expected 3Q earnings yesterday, a rare miss for the e-commerce giant. Earnings were $6.12 a share versus expectations of $8.92. 
Shares of Amazon tumbled almost 5% in after-hours trading. The company is facing a number of business challenges, including supply-chain disruptions and labor shortages. Amazon also indicated that the all-important holiday season could be impacted.
Amazon’s miss capped two weeks of mixed earnings for tech companies. Snap took a hit from Apple’s privacy policies last week, while Apple itself missed sales expectations on Thursday.
Check out the latest news here.
FREE SPONSORED E-BOOK OF THE DAY
TIP: A Simple Strategy to Inspire High Performance and Lasting Success
Click here to download your free e-book.
 
 
Thanks for reading! Have questions or comments? Email us at newsletters@fastcompany.com. Happy Friday!
Support Our Journalism for as Little as $1.99/Month
Join Fast Company Premium
 
If you don’t want to receive Compass anymore, unsubscribe here
If you were forwarded Compass and like it, subscribe here

View this newsletter online

7 World Trade Center, 29th Floor, New York, NY 10007-2195

Commentaires

Posts les plus consultés de ce blog

Chris Ramsey can take the heat, but what would relegation for QPR mean for black managers in the Premier League?

The Five Best Apps To Help You Lose Weight This Summer

Luke from 'Gilmore Girls' is selling out and starting a coffee brand