You might hate Facebook’s new name, but branding experts (mostly) love it

Facebook has rebranded as "Meta." In a keynote address yesterday, CEO Mark Zuckerberg announced the new name as part of the company's sweeping ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Facebook has rebranded as “Meta.” In a keynote address yesterday, CEO Mark Zuckerberg announced the new name as part of the company’s sweeping ambition to build an immersive digital ecosystem called the metaverse. “Today, we’re seen as a social media company,” he said. “…Over time, I hope we’re seen as a metaverse company.” Critics swiftly accused the company of trying to distract the public from mounting legal, political, and PR crises. But there’s a more basic question at play: Is it even good branding? If Facebook wants to distance itself from its legacy as a social media giant, is this the way to do it? Elissaveta M. Brandon talked to four design and branding experts to find out. 
—Suzanne LaBarre
 
co.design
You might hate Facebook’s new name, but branding experts (mostly) love it. Here’s why

‘I so wanted to hate this.’

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tech
Facebook is now ‘Meta.’ The hard part of building the metaverse comes next

Some wondered at the hoopla over products and services that won’t be available for years, if ever.

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streaming
This free streaming service has the local channels others lack

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a message from snap
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This site sells clothes and home goods from the same factories as luxury brands—for a fraction of the price

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work life
This is when the advice to ‘follow your passion’ can backfire

It sounds great, but there’s a downside to our obsession with loving what we do.

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impact
How to fight our collective work burnout crisis

The new book ‘The End of Burnout: Why Work Drains Us and How To Build Better Lives’ examines what about U.S. work culture is breaking people’s will to keep working.

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how to be a success
Try these 3 mindset shifts to train your brain to be unstoppable

Leadership adviser Victoria Song says by doing this, you’ll begin to bend the odds and make the impossible probable.

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impact
There’s a simple fix for the emissions in cow’s burps: Just give them a little seaweed

One dairy cow burps the same amount of emissions as a car. Seaweed can cut that in half.

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co.design
Climate change is altering the very color of fall foliage

Human decisions about forest management are also having a devastating effect.

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work life
The 3 rules to making big career (and life) decisions with no regrets

Uncertain about changing jobs? This former Google tech guru reveals the guiding principles that have helped him navigate life-altering choices.

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news
Amazon’s big miss: What you need to know
Amazon posted significantly lower-than-expected 3Q earnings yesterday, a rare miss for the e-commerce giant. Earnings were $6.12 a share versus expectations of $8.92. 
Shares of Amazon tumbled almost 5% in after-hours trading. The company is facing a number of business challenges, including supply-chain disruptions and labor shortages. Amazon also indicated that the all-important holiday season could be impacted.
Amazon’s miss capped two weeks of mixed earnings for tech companies. Snap took a hit from Apple’s privacy policies last week, while Apple itself missed sales expectations on Thursday.
Check out the latest news here.
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