$50 strawberries? Find out why the Internet loves them 🍓

When you first hear about a strawberry that costs $50 for eight, you're incredulous.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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When you first hear about a strawberry that costs $50 for eight, you’re incredulous. Then you see the rhapsodic reaction to the berries on Instagram (and maybe you spend more than a month trying to score some, but they’re always sold out). So you ask Joe Berkowitz to find out what’s so special about the Oishii Omakase berry, and he comes back with a remarkable feature story about the vertical farming industry, Japanese fruit culture, Tesla-style marketing strategy, and a piece of fruit that lives up to the hype. Read on for a sweet treat that will change the way you think about those flavorless red orbs in your fridge—and a whole lot more.
—David Lidsky
 
impact
Meet Oishii, the Tesla of strawberries that could upend the $1.3 trillion produce market

What cofounders Hiroki Koga and Brendan Somerville figured out that every other vertical-farming startup missed.

READ MORE
 
co.design
What Big Tech’s vision of transportation gets horribly wrong

Autonomous vehicles are pitched as the solution to all our transit woes, leading to disinvestment in public transit that’s safer, cheaper, and more sustainable.

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tech
What I’ve learned from watching Jeff Bezos make decisions up close

In an excerpt from his new book, longtime Amazon board member Tom Alberg explains the official and unwritten rules that make its founder tick.

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a message from aws
Four ways hybrid cloud can deliver innovative applications anywhere in the world
See how hybrid cloud solutions can stretch from your on-premises data center to your remote operations on the other side of the globe. Read more here.
 
 
How to design a humane dorm (hint: don’t let a billionaire do it)

UCSB’s proposed dorm, designed by Charlie Munger, Berkshire Hathaway’s billionaire vice chairman, has zero windows for 4,500 people. Dystopian? Absolutely. But what does livable student housing really look like?

READ MORE
 
 
 
leadership
5 traits that will instantly point to someone with bad leadership skills

Leadership is serious business and not having a handle on these could pose a serious risk.

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the great resignation
These are the people still most likely to quit during the next wave of the Great Resignation

It’s not all bad. This presents an opportunity for employers that are willing to think more creatively about the composition of their workforce.

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how to be a success
How to change someone’s perception of you

Don’t write off a relationship just because it got off to a bad start.

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tech
In this popular Stanford class, students build tech for the military

As the Pentagon looks to Silicon Valley to help solve the U.S.’s biggest defense challenges, the Hacking for Defense class aims to mint a new wave of defense tech startups.

READ MORE
 
co.design
AI is hijacking art history

AI re-creations don’t actually teach us anything we didn’t know about artists and their methods. But they are good PR for AI.

READ MORE
 
work life
7 strategies for freelancers trying to avoid overworking so much

When you’re responsible for everything, it can be hard to avoid working 24/7. Here’s how independent contractors can take back their time.

READ MORE
 
NEWS
Squid Game rug pull: What you need to know
One of the hottest supposed cryptocurrencies in the last week was a meme coin known as SQUID, based on the popular Netflix series Squid Game.
It soared to an all-time high of $2,856 per coin—and then, in the last 24 hours, SQUID crashed and its creators vanished.
It appears to have been what’s known as a “rug pull” in cryptocurrency circles. According to CoinMarketCap, “A rug pull is a type of scam where developers abandon a project and take their investors’ money.”
According to Vice, the SQUID developers claimed on Telegram that they were being hacked. Either way, it’s yet another cautionary tale for investors in meme coins that seem to pop up over night.
Check out the latest news stories here.
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