Competitive Research + Safeguarding Business Hours

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"70% of US adults have digital eye strain, but you can keep learning SEO from a huge list of podcasts to rest your eyes! Then, dig into the news about Moz's Competitive Research Suite launch, Google's SEO certification, and proactive protection of your GBP hours."

- Miriam Ellis, Local Subject Matter Expert, Moz

What We're Reading:

Refresh your roster of SEO teachers and learn new things with help from this treasure trove of podcasts.

New Competitive Research Suite: Actionable Data to Drive Real Results

Moz debuts the Competitive Research Suite, built from the ground up to drive targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap.

The Hidden Side of CX: Mining Unstructured Data

The majority of consumer feedback is informal, but you can learn to capture insights from it, regardless of structure.

Why SEO is a Great Investment, Not Just a Cost

Under Armour SEO, Holly Miller Anderson, offers strong points in this excellent piece on the value of optimization.

Analysis of Google's March 2022 Product Reviews Update (PRU) – Findings and Observations from the Affiliate Front Lines

A summary of the latest peaks and troughs on the rollercoaster ride that Google has been delivering for affiliate marketers.

Google Offering SEO Certification Taught By Googlers As Part Of Digital Marketing Course

Can good teachers lack total transparency? The industry will find out, now that Google has reversed course to offer SEO certification.

Moz Back In Google Search After Fraudulent DMCA Takedown

Barry Schwartz recaps the bogus removal of from the SERPs. While we're all good now, Google's lack of safeguards against fraud should raise red flags for all brands.


Protect the Hours of Operation on Your GBP from Unwanted Google Edits

Google will be updating hours on millions of listings, and their methodology for sourcing this info is a bit iffy. Take steps this week to keep your own hours fresh.


Google Adds Guidelines for Delivery-Only Food Businesses

Google updates guidelines to include virtual food brands, loosening up the concept of what it means to be "local".


Neighborly Recommendations Drive Local Business on Nextdoor

72% of Nextdoor users are being influenced by business recommendations. This big number is doubtless underpinned by the authenticity of profiles on this particular platform.


MozCon | An epic lineup of speakers





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