🦠 Omicron BA.4 and BA.5: CDC tracker and map shows where the latest variants are spreading

 
Recently, Meta has spent millions to flood TV airwaves with an odd new commercial advertising something even more curious: advertising itself. In this week’s debut column, Branded, Rob Walker looks at Meta’s ad blitz and what it means for the future of the company in its escalating war with Apple over internet privacy. “What’s going on here is a departure from the more familiar Coke versus Pepsi style of ad war, pitting two fundamentally similar products against each other,” writes Walker. “The competition here is between totally different business models, with their distinct implications not just for customers (or users) but for society in general.” Read his column here.
—Bobbie Gossage, @bobbiegossage
 
marketing innovation
Welcome to Meta’s weird advertising war with Apple—the musical

Meta’s bizarre $6 million advertising blitz shows just what’s at stake for the company.

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covid-19
Omicron BA.4 and BA.5: CDC tracker and map shows where the latest variants are spreading

Sub-variants of the coronavirus, which were behind recent waves in South Africa and Portugal, now make up an estimated 13% of cases in the United States.

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co.design
Inside the quest to redesign the diaper

The global diaper industry has long been dominated by Huggies and Pampers, but now a flock of startups are shaking things up—and making their diapers way more sustainable.

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Announcing the Queer 50 2022 list

Introducing Fast Company’s third annual list of LGBTQ women and nonbinary innovators in business and tech.

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queer 50
Airbnb’s Tara Bunch is laser-focused on post-pandemic user experience

The Global Head of Operations for Airbnb is No. 2 on this year’s Queer 50 list.

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queer 50
Alana Mayo, president of Orion Pictures, is pushing for ‘radical inclusion’ in film

The president of Orion Pictures is No. 4 on Fast Company’s third-annual Queer 50 list.

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hit the ground running
4 types of bosses and how best to manage them, according to science

If we can better understand how managers think, we will be better positioned to work with them as opposed to expecting them to change.

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the brain
We are fully dependent on the internet—and that’s changing our brains (and everything else)

Justin E. H. Smith, a professor at the University of Paris argues that internet use isn’t what it appears to be. “You might say that Twitter is, to rational deliberation, very much like what Grand Theft Auto is to chasing stolen cars.”

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Co.design
The 5 best bags for work, life, and everything in between

The boundaries between work, family, and leisure are blurrier than ever before. These bags can help bridge the gap.

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recommender
These innovative swimwear brands will keep you looking (and feeling) great all summer

Starring eco-friendly, perfect-fitting styles from Everlane, Cuup, Summersalt, and more.

READ MORE
 
 
Video: queer 50
Why Reddit's COO Leads With Empathy
Jen Wong, COO of Reddit, tops the 2022 Fast Company's Queer 50 list. Wong says that being a gay Asian woman and coming from an immigrant family background helps her understand and be sensitive to diverse perspectives within in the workplace.
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