📈 The rise of ‘supertokenism’—and what organizations get flat wrong about DEI

How to celebrate the complexity of Juneteenth ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Juneteenth isn’t a new holiday (it was first celebrated on June 19, 1866), but it didn’t enter the consciousness of most Americans until 2020—and wasn’t recognized as a federal holiday until last year. So how should we observe the day? Is it a day for celebration like the 4th of July? A day of remembrance like Memorial Day? A day of service like MLK Day? As Fast Company and many other businesses observe this Monday as a day off, it might be worthwhile to take some time to reflect on what this emotionally complex holiday means. Part of that reflection could include reading Porter Braswell’s essay, “How to celebrate the complexity of Juneteenth.” The founder of Jopwell and Diversity Explained, Braswell explores the history of the holiday and wrestles with how to observe it both in his own family and as a business leader. As he says, “It commemorates a day that we all moved forward, yes, but at terrible costs. It is bitter as well as hopeful.”
Fast Company Editors
 
juneteenth
How to celebrate the complexity of Juneteenth

It’s not just an excuse to indulge in a long weekend, celebrating Juneteenth means acknowledging the horrors that came before and after it.

READ MORE
 
supertokenism
The rise of ‘supertokenism’—and what organizations get flat wrong about DEI

Want to dismantle exclusionary power structures at your company? Skip the supertokens, writes Dori Tunstall, OCAD University dean of design.

READ MORE
 
black-owned brands
The unbearable whiteness of coffee

A slew of Black-owned coffee companies are reclaiming American coffee culture using design and branding that tells a rich story of Black history.

READ MORE
 
 
a message from doordash developer
Adding local delivery is as simple 1-2-3 with DoorDash Developer
DoorDash Developer gives your business access to delivery drivers with a few lines of code. A scalable, easy way to offer delivery. Get started now.
 
 
What’s wrong with the word ‘minority’?

We have never had a “majority” population that defines unilaterally what this country is or represents. We are bigger than that.

READ MORE
 
 
 
juneteenth
Who gets off on Juneteenth? Federal holiday or no, some states aren’t offering a paid day

Last year, President Biden signed the Juneteenth National Independence Day Act, but some state legislatures have been slow to respond in kind.

READ MORE
 
Strong female lead
I’m the tech exec who inspired ‘Insecure.’ This is how we should be supporting Black women at work now

Veteran tech exec Leslie Pitterson wrote an article in 2010 that would provide Issa Rae the fuel she needed to produce Insecure. Now, more than a decade later, she reflects on how far workplaces still have to go to be inclusive.

READ MORE
 
juneteenth
Juneteenth is not just a ‘day off’—it should be ‘day on’ aimed at education and community

The head of People at Iris explains how no matter what position you hold, you can make sure your organization thoughtfully incorporates the significance of this holiday.

READ MORE
 
black-owned brands
In one year, the 15% Pledge got 385 Black-owned brands on the shelves of Macy’s, Gap, Sephora, and more

Aurora James pivoted the Fifteen Percent Pledge from an Instagram campaign into a full-fledged nonprofit that wants to end the racial wealth gap.

READ MORE
 
juneteenth
This Juneteenth, let’s make sure Black-owned businesses are more than a trend

Lisa Williams, founder of The World of Entertainment says that Black business owners can take multiple steps to drive their own continued growth and success.

READ MORE
 
mental health at work
How Alicia Keys is expanding her brand mindfully

Growing up in the music business, Alicia Keys was used to working late into the night. Today, she’s as busy as ever—but also focused on being well.

READ MORE
 
diversity in the workplace
10 interview questions to determine if a company is as inclusive as it claims

Most employers will happily tell you they support diversity and inclusion. Your job is to find out how.

READ MORE
 
 
video: passion project
Tamron Hall refuses to stay in one lane
Emmy Award-winning Tamron Hall has been a respected journalist for nearly three decades, becoming the first Black female cohost of the ‘Today Show’ in 2014. After a highly publicized exit from the show, she launched her own self-titled talk show. Now, Hall adds the title of author to her résumé with ‘As The Wicked Watch,’ revealing a story that is extremely personal to her.
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