The Media Business in a Bear Market: A New Report From VIP+

How the global economic downturn is impacting every facet of the content industries.

August 1, 2022 New VIP+ Special Report: The Media Business in a Bear Market The debate is raging about whether or not we are in a recession, but there is no denying that overall economic conditions have been deteriorating worldwide in recent months. The economic slowdown is squeezing corporations, and the pressure is being felt across their businesses. Supply-chain constraints, price and labor inflation, a higher interest rate environment and overall uncertainty about the future are causing industries to pull back on spending. Amid the chaos, the focus remains on the consumer — and consumer-facing industries including media. Consumer spending accounts for 70% of U.S. GDP, and thus changes to consumption habits and trends are being closely monitored. Variety Intelligence Platform's special report "The Media Business in a Bear Market" digs deep into the various ways an economic contraction impacts countless aspects of the media and entertainment space, including findings from an exclusive consumer sentiment survey conducted by VIP+ in partnership with decision intelligence company Morning Consult. Not all recessions are the same, but if history is any indication, entertainment usually holds up well compared with other sectors. However, in parts of the entertainment biz, cracks are forming. And as is typical in a downturn, advertising has been first to feel the pain. With corporate earnings season underway, the tone of media executives has shifted dramatically in Q2 versus just a quarter before. Visibility remains blurry, and providing a reliable outlook for future quarters has become more difficult than usual. As the country waits and watches, audience habits are modifying right under our feet. VIP+'s exclusive data throughout this report shows how that is hitting consumers and corporations dealing with economic anxiety amid a media landscape intent on hurtling forward. Read on to learn about: How concerts, theme parks, movies and Broadway will fare in the face of a recession The impact of an economic downturn on streaming and subscriptions How media jobs fared in tough times and why not all recessions are created equal This email was sent to aymentanaze.news@blogger.com by Variety. Please add email@email.variety.com to your address book to ensure delivery to your inbox. Visit the Preferences Center to update your profile and customize what email alerts and newsletters you receive. Copyright © 2022 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. 11175 Santa Monica Boulevard Los Angeles, CA, 90025 View in Browser | Privacy Policy | Your California Privacy Rights | Ad Choices | Terms of Use Update Profile