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 | ![]() | | Photo-Illustration: Curbed; Photos: @livefreemiranda, @clarkandaldine, @elanaloo, @thelaurenkennedy, @taravanderdussen, @clairezinnecker, @troopnashville | | | | Elana Jadallah's pepper grinder looks vintage (or possibly new and convincingly tarnished), the ceramic pot is unmistakably Our Place, a cream Smeg mixer rests on her countertop, and she's wearing a brand-ambiguous riff on the Nap Dress. But the only tag in the writer and sustainability influencer's tastefully composed Instagram carousel is the Propane Education & Research Council (PERC). "When we first purchased our fixer-upper in Maine, the heating system was run by burning oil and the hazardous old tank was barely standing on two (very rusted) legs!" reads the caption. "We took the opportunity to update our system by switching to a much more efficient energy source: propane." As the New York Times reported last week, the nonprofit fossil-fuel-industry group (motto: "Energy for Everyone") has $13 million to spend, in part, to get HGTV personalities like Matt Blashaw to say things like "The electrical grid is really inefficient" on local morning shows, but that's just one piece of its efforts to fight a move toward non-fossil-fuel renewables. PERC also partners with micro-influencers like Jadallah (@elanaloo, 56.6K followers) to boost its measly 1,284 follower count and feed liquefied-petroleum-gas spon to cottagecore types. Just like Jadallah and Blashaw, these small-time influencers have partnered with the @propane_council to learn more about, as PERC describes it, an "environmentally friendly energy solution that is also affordable, reliable, and versatile." Won't you join them on their journey? | | | Continue reading » | | Want more on city life, real estate, and design? Subscribe now for unlimited access to Curbed and everything New York. | | | |
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