Welcome back to The Station, your central hub for all past, present and future means of moving people and packages from Point A to Point B. Before I jump into our regular news roundup, I wanted to bring your attention to Zeekr, the premium electric car brand owned by China’s Geely Holdings. You might recall that about a month ago, Zeekr filed confidentially for an initial public offering in the United States. Zeekr, which will spin out of Geely, reportedly aims to raise more than $1 billion and is seeking a valuation of more than $10 billion, according to initial reports by Reuters. As the IPO process creeps forward, Zeekr is busy scaling up. And in a big way. Zeekr already employs some 4,500 people, according to the company. Now it’s aiming to add two-thirds more workers to its roster. The company posted on Wechat this week that it is hiring 3,000 new workers at more than 30 cities around the world, including its R&D center in Ningbo and Shanghai in China and in Gothenburg, Sweden. It’s also opening an office in Silicon Valley, although it should be noted an exact location has yet to be decided. Most of these posts are for R&D and engineering in areas like software, battery management, thermal management, electric/electronic architecture. A few hundreds are for sales network, according to the company. Zeekr is not even two years old yet. Prepare to start hearing a lot more from this brand. Last week, you may recall I wrote about how Tesla and its CEO Elon Musk had entered into a pressure cooker, of sorts. That pressure continues to build as we get new insight into an infamous 2016 “Painted In Black” video that promoted Tesla’s claimed “self-driving” technology. A senior engineer testified that the video was faked and apparently Musk oversaw the direction of the video, even dictating the words that pop up at the start of the video saying the car is driving itself. The video has been criticized for years now, so for many this will come as no surprise and validates their stance. Question is, can consumers or shareholders argue (in a court perhaps) that they were defrauded by a video that convinced them Tesla’s self-driving technology was more capable than it actually was? Meanwhile, Tesla slashing its prices earlier this month appears to have kicked off a price war with rivals like China’s Xpeng reducing the cost of its EVs. Tesla has one weapon that other automakers lack: one of the highest profit margins in the biz. Tesla earned $15,653 in gross profit per vehicle in the third quarter of 2022; that’s more than twice as much as Volkswagen Group, four times the comparable figure at Toyota and five times more than Ford Motor, according to a Reuters analysis. Price wars don’t always work out. But high profit margins buy Tesla some time. Oh and against that backdrop, a trial is underway in San Francisco to answer the question of whether Musk is a fraud or is just too careless with his words. Under the microscope was Musk's notorious 2018 tweet that stated funding was "secured" to take Tesla private at a potential value of $420 per share. Tesla shareholders who traded the company's stock in the days after Musk's tweet are suing the executive for billions of dollars in damages. You can drop us a note at tips@techcrunch.com. If you prefer to remain anonymous, click here to contact us, which includes SecureDrop (instructions here) and various encrypted messaging apps. |
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