10 fragrance trends to watch (& smell) in 2025

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Whether you're into fresh notes or prefer yummy gourmands, upgrading your perfume is an easy way to usher in a shiny new year—and according to experts, 2025 is going to be jam-packed with perfume trends to suit all tastes and budgets. From matcha-infused fragrances to "spiritual" scents, here are the perfume movements that are going to dominate in January and beyond.
 
 
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