Craft Your Visual Signature with Petzval

Standout visuals are just a swirl away

View in Browser Define Your Vision with the Explore new dimensions in visual storytelling with the next generation of Joseph Petzval. The 35 mm, 55 mm and 80.5 mm lenses are already available, with the 27 mm and 135 mm coming soon, each lens bringing a new angle to your Petzval vision. From superbly sharp to dreamlike swirls, the lenses feature unified gear positioning and allow you to adjust your bokeh seamlessly over seven levels while filming with no focus shift. You can also add unique aperture effects with rear drop-in aperture plates to achieve a signature and unique look for your projects. Shop Now "What's especially exciting about these lenses is that the bokeh response is now mechanically linked to the lens's focusing mechanism, providing a more natural transition in rack focus and a depth-based change in the bokeh structure." —Petapixel Swirl Into Unique Visuals This lens series is the key to unlocking signature visuals for your video work. No matter the scene, select the focal length required to capture your vision. You can enhance any shot with the addition of special shaped aperture plates, and adjust the bokeh over seven levels, adding depth and emotion to any scene. Due to the unique construction of these historically-inspired lenses, you'll see beautiful halation effects and subtle blue lens flares that further enhance the dreamlike quality of your images. Shop Now Lessons in Cinematography If you're looking to brush up on your knowledge, the Lomo School is our free online resource for lessons in all things Lomography. From creative techniques to photographic skills, discover articles covering any topic you can think of! And if it's not covered, send your questions into school@lomography.com and we'll write up an answer. For the aspiring cinematographer, check out our Cinematography & Cine Lenses section to brush up on your skills. Enter the School We'd like to thank the following people for their photos: sweetlouphotography, andrejrusskovskij & anarosenberg. Manage your subscriptions Browse our products Visit one of our stores Join our community Read our magazine Find analogue events near you Work at Lomography Lomography International: Kaiserstraße 34/12, 1070 Vienna, Austria, +43-1-899-440 Lomography USA: 68 Jay Street, Suite 415, Brooklyn, NY 11201, +1-718-422-7581 Lomography Asia Pacific: Flat B2, 6/F, Block B, Yee Lim Industrial Centre, No. 2-28 Kwai Lok Street, Kwai Chung, Hong Kong, +852-2525-5417 Despite the fact that the content of this newsletter was compiled with due care we accept no warranty for the correctness, completeness and actuality of the content provided. Availability of the products featured in this newsletter may vary depending on location.