The Lomo MC-A Revolution Is Here

A 35 mm point-and-shoot like no other

View in Browser The Lomo MC-A is more than just a camera. It's a state of mind, a way of being – at one with analogue. We wanted to create a camera that opens up a new dimension of photographic freedom. Embracing spontaneity, imperfection and creativity in its purest form, this advanced point-and-shoot camera is unapologetically analogue. With a 32 mm multi-coated glass lens & autofocus, capture incredibly sharp photos on 35 mm film. Plus, with fully automatic or manual settings you can shoot the way that works for you. Don't follow the crowd, follow your mind. Let yourself be free from the algorithms defining society and declare your freedom from the everyday! Shop Now I Do Declare "The Lomo MC-A is significant because it bridges tactile analog experience with usability that digital shooters take for granted. Autofocus and electronic exposure modes make it approachable for newcomers, while full manual control and unlimited multiple exposures cater to experimental artists and purists." —Fstoppers "For anyone tired of digital nostalgia that's only appearance deep, this camera proves that real analogue photography is still alive and easier to maintain than ever before." —Yanko Design Long Live the Analogue In 1992, the Lomographic Society was founded and we created our 10 Golden Rules. In 2010 we proclaimed the 10 Prophecies. Now, we make our 10 Declarations of Lomographic Freedom. This is your reminder to honor the analogue spirit. In a world that edits, filters, scrolls and erases, we, the Lomographers, stand for what is real, tactile, grainy and gloriously alive. And the Lomo MC-A is your ultimate tool to achieve every single one, in your own way. We declare: Shop the Lomo MC-A It's All in the Details For total beginners or analogue pros, the Lomo MC-A does it all. With full Program Auto mode, Aperture Priority Auto or Full Manual, this clever camera can take care of every setting or hand you the reins for more control. With auto or zone focus, shutter speed control, ISO setting, aperture control, exposure compensation and more, the power is in your hands. Plus, a built-in flash with creative front- and rear- curtain modes and colored filters allows extra experimentation in any lighting. Get yours now – a new world of experimentation awaits. Shop Now We'd like to thank frenchyfyl & the Lomography staff worldwide for their photos. Manage your subscriptions Browse our products Visit one of our stores Join our community Read our magazine Find analogue events near you Work at Lomography Lomography International: Kaiserstraße 34/12, 1070 Vienna, Austria, +43-1-899-440 Lomography USA: 68 Jay Street, Suite 415, Brooklyn, NY 11201, +1-718-422-7581 Lomography Asia Pacific: Flat B2, 6/F, Block B, Yee Lim Industrial Centre, No. 2-28 Kwai Lok Street, Kwai Chung, Hong Kong, +852-2525-5417 Despite the fact that the content of this newsletter was compiled with due care we accept no warranty for the correctness, completeness and actuality of the content provided. Availability of the products featured in this newsletter may vary depending on location.