A New ISO 200 LomoChrome Film is Here

Choose LomoChrome Classicolor for natural colors & analogue charm

View in Browser Classic Colors, LomoChrome Charm This Color Negative ISO 200 film is quietly sophisticated yet delightfully lighthearted beneath the surface. True-to-life colors emerge with a quiet calmness, skin tones carrying a warm blush. Red tones burst energetically out of the frame, while blues and greens remain clear and crisp. Perfect for capturing everyday scenes in any lighting condition, this colorful film appears softly luminous in direct sunlight with warm and earthy tones in shadier scenes. Try it now in 35 mm and see what you will create. Shop Now The ISO 200 speed hits a sweet spot: usable in daylight without being too fast, and forgiving enough for indoor shots if you're pushing a stop or two. —DIY Photography Sensational Sunny Snaps We gave photographer Erica Reade a roll of the LomoChrome Classicolor 35 mm and caught up with her after a long weekend at the beach. Reade sought out subjects that captured her favorite parts of Rockaway Beach – with a sunset, seagulls and surfers dotting the pages of her analogue adventure. She loved how the film is a perfect combination of color, contrast and grain, with a timelessly-romantic glow. Find out how she got on in the Magazine. See More The mood: nostalgia, endless summer, timelessness, film from your dad's camera in the late 70s that I just had developed. I was blown away. I felt that kid in a candy store type feeling. —Erica Reade Film Is Not Dead This 2025 formula film stock is produced using our tried-and-true LomoChrome color layering process and a new coupler technology creating a one-of-a-kind film stock with brilliant color and contrasts. As our mission to make analogue photography accessible to everyone continues, it is available now in 35 mm, with the 120 and 110 formats to follow soon. We love to see happy faces in our Community, and we love to see what you create. Make sure to share your photos with #LomoClassicolor200 & #HeyLomography, or on our Community Site where you can join over 1 million Lomographers worldwide! To Your LomoHome We'd like to thank the following people for their photos: Takashi Yoshida, okchan, Erica Reade, & filmlife_ww. Manage your subscriptions Browse our products Visit one of our stores Join our community Read our magazine Find analogue events near you Work at Lomography Lomography International: Kaiserstraße 34/12, 1070 Vienna, Austria, +43-1-899-440 Lomography USA: 68 Jay Street, Suite 415, Brooklyn, NY 11201, +1-718-422-7581 Lomography Asia Pacific: Flat B2, 6/F, Block B, Yee Lim Industrial Centre, No. 2-28 Kwai Lok Street, Kwai Chung, Hong Kong, +852-2525-5417 Despite the fact that the content of this newsletter was compiled with due care we accept no warranty for the correctness, completeness and actuality of the content provided. Availability of the products featured in this newsletter may vary depending on location.