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mardi 17 novembre 2020

More WPP consolidation — The Atlantic's CEO search — Dentsu pushes emotionally intelligent brands

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Hi! Welcome to the Insider Advertising daily for November 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at

First: We are looking for nominations for the hottest adtech companies of the year. Nominations are open until November 27.

Today's news: WPP's consolidation spree continues, The Atlantic's CEO search, and Dentsu wants to reach brands emotional intelligence.

FILE PHOTO: Mark Read, chief executive of WPP, leaves following the AGM in London, Britain, June 13, 2018. REUTERS/Toby Melville/File Photo

WPP is combining two more agencies in another sign of consolidation at the world's biggest ad holding company

  • It's consolidation time at ad holding company giant WPP again. It's folding retail agency Geometry Global into VMLY&R, sources told Patrick Coffee and Claire Atkinson.
  • The move is part of a larger effort by WPP CEO Mark Read to simplify the sprawling company as it like other holding companies have been pummeled in the economic downturn.
  • One key question is if one of Geometry's biggest clients and longtime WPP client, British American Tobacco, will stay with the agency after the reorg.

Read the full story here.

Laurene Powell Jobs

David Bradley has talked to 100 people in his search for The Atlantic's next CEO. Who in the world are they? We found some names.

Read the full story here.

jacki kelley dentsu ceo

Ad giant Dentsu explains why it's emphasizing emotional connections over data to help clients like Microsoft win over customers

Read the full story here.

More stories we're reading:

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