Microsoft sides with publishers — Barbie’s revamp — Inside Roark Capital

 
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Hello and welcome to Insider Advertising for February 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

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Tips, comments, suggestions? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.


Brad Smith

Microsoft's Brad Smith lays out why the company is taking news publishers' side in the fight with big tech

Read the story.


Barbie Facebook 2021

Inside Barbie's comeback: How Mattel repositioned the 60-year-old doll as a woke role model and reversed its sales slump

Read the story.


Jamba Juice

How Neal Aronson built Roark Capital into a booming business by buying up dying nostalgia brands like Jamba Juice and Arby's

Read the story.


More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.

 
 
 
 
 
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