Elon Musk’s $52 million bet on the future of transit

This week, Elon Musk is finally opening the inaugural project of his impishly named tunneling startup, The Boring Company. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

This week, Elon Musk is finally opening the inaugural project of his impishly named tunneling startup, The Boring Company. An underground transit system for the Las Vegas Convention Center that evolved out of Musk's dream of building tunnel networks that could bypass traffic, the "Loop" has become a controversial showpiece in Musk's ever-expanding portfolio of futuristic projects.  Fast Company was on the scene for the tunnel's unveiling to the press in April, where reporters were loaded into Teslas and whisked through slightly claustrophobic tunnels. But with concerns about safety, accessibility, and capacity still outstanding, not to mention questions about how this could possibly be more efficient than a subway, reality seems to be falling short of Musk's promises. After starting out as a vision for reimagining transportation can Musk's LVCC Loop transcend what's become little more than a $52 million advertisement for Tesla—and for Musk himself? Read more here. —Katharine Schwab   tech Elon Musk’s ‘Teslas in tunnels’ are a $52 million bet on the future of transit Musk is gambling the future of the Boring Company on its debut project in Las Vegas. Could the tunneling startup pave the way for new technological breakthroughs? Or is it more hucksterism from the “master of distraction”?   branding The biggest rebrands of the decade have this visionary designer in common How Lisa Smith turned the world off of minimalism and changed the design landscape.   impact This compostable plastic is actually compostable When it’s no longer needed, the plastic starts eating itself from the inside.

The problem that you come up against with reforestation is the scale—basically, there’s just not enough land on the planet to remove the emissions we need to remove through reforestation alone.” Jim Mann, Future Forest Founder READ MORE

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