The rise of $3.7 billion weight-loss startup Noom

Insider spoke with Noom's CEO, early investors, and experts about the company's past...
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The rise of $3.7 billion weight-loss startup Noom

Weight-loss startup Noom in May raised $540 million in funding.

The 13-year-old company initially struggled to find its stride, but is now worth $3.7 billion.

Insider spoke with Noom's CEO, early investors, and experts about the company's past and its plans to go beyond weight loss into helping people sleep and manage anxiety.

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