Instagram insiders reveal its growing TikTok turmoil
In today's WIRED Daily, we speak to Instagram insiders revealing a growing TikTok turmoil and explain why Germany is bracing for a major electric vehicle shock.
In 2019, staff at Instagram's New York City headquarters were summoned to a meeting. They had just learned that the app would be working with Ogilvy, an advertising agency who had recently run campaigns for the US Border Patrol, which was still in the spotlight after photographs of children in cages at the American border went viral in 2018, prompting international condemnation.
Instagram's latinx staff were particularly unhappy about the prospect of working with Ogilvy. "We had a meeting with the vice president of marketing, who was new at the time," says Lucas*, a former Instagram employee. "Somebody mentioned that it's really detrimental for a brand that's supposed to look like we're open-minded and youthful, to be associated with an advertising agency that's trying to make American Border Patrol look human."
Today's headlines Epic appeals against App Store ruling
Overeating 'not the primary cause of obesity'
Volkswagen and the German car industry are retooling for a future without combustion engines. But thousands of smaller car-part makers fear for their future
Today's job picks Head of software Northrop Grumman European Innovation Council programme manager EISMEA
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