This is why Protinol is the beauty ingredient you need to know about

Power up your skincare regime
Avon's Anew Renewal Power Serum is about to become your new hero product - this is why you need it in your life…

Any skincare fan worth their salt will have heard all about the collagen-boosting properties of retinol, but one ingredient that might have flown under your radar is Protinol™. Discovered by skincare experts Avon for use in their pioneering Anew Renewal Power Serum, it has the benefit of restoring both collagen 1 and collagen 3 to your body*, a unique development for a topical product.

Not familiar with collagen 3? Also known as "baby collagen" due to its presence in infants' skin, it provides a framework for collagen 1 to bind to, allowing the latter to perform more effectively. The Anew Renewal Power Serum works to restore the collagen ratio you enjoyed as a child, delivering seven powerful benefits in seven days**, including smoother, stronger and more radiant skin.

It gets fast results too. In fact, you can expect to achieve advanced skin renewal in less time than formulas that use retinol, and it's gentler too***, leaving you with stronger-feeling, more resilient skin with a noticeable glow. It couldn't be easier to use, either. Simply apply the Anew Renewal Power Serum after cleansing and toning, and follow with your chosen day or night cream or treatment. On offer for £16 for a limited time, just hit the button below to buy…

buy now

* Based on In Vitro data (testing on skin cells in a controlled laboratory environment).
** Based on 206 participants who expressed their opinion in a consumer perception study.
*** Based on a historical comparison of clinical testing results across internal Avon formulations containing retinol as compared to formulations containing Protinol.

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