How to use ‘daily quadrants’ to get more done each day

The $682 billion home decor industry has a surprising new player: Disney ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Presented by
Do you know what the top of your building looks like on Google Maps? An increasing number of companies are realizing the potential of satellite imagery as a tool for creative branding. For a while, Target was painting its iconic bullseye logo on the roof of its buildings; now, it’s advertising its logo thanks to striking solar arrays arranged to look like a bullseye. Meanwhile, Disney has built a solar farm shaped like Mickey Mouse’s head, and Tesla is using negative space to spell out its name on the rooftop of its newest Gigafactory in Texas. At the Universal Orlando Resort, one company is taking the idea even further by overlaying their newest solar array with a custom-designed “skin” illustrating Comcast’s logo (Comcast owns NBCUniversal.) The skin is the star product of a Boston-based start-up called Sistine Solar, which is helping companies turn their solar panels into powerful branding assets. Read my story here to find out more about a growing trend that is likely here to stay.
—Elissaveta M. Brandon, @elissavetam
The next frontier in branding? Logos you can see from space

Rooftop solar panels are giving companies like Tesla, Target, and Disney a way to supersize their branding.

9 ways Elon Musk could make Twitter worse

Here are just a few of the ways Musk could break his new toy—either accidentally or on purpose. 

How to use ‘daily quadrants’ to get more done each day

It’s worth considering your natural rhythms when writing your to-do list.

a message from NYSE
Together, we can drive the development of sustainable technology.
McLaren & ICE will work together to highlight climate change as ICE becomes an Official Partner of the McLaren MX Extreme E Team during a day-long event at the NYSE, an ICE exchange. Watch now.
The $682 billion home decor industry has a surprising new player: Disney

Disney Home is launching with rugs, wallpaper, and sculptures, but it has much bigger plans for the future.

It may be time to let your employees quit. Here’s how to know

The CEO of Lever argues that resignations are a normal part of change for both the employee and the company to grow, and it’s important to understand when personal and professional goals are no longer aligned.

How the Great Resignation is turning into a great opportunity for leaders

A CEO notes that there is no training ground for the breadth of workforce, recruitment, and employee-engagement issues hitting the leaders of today. But what if the Great Resignation is an opportunity in disguise?

Pro-Russia hackers were inside Ukraine government networks long before the ground war started

A new report from cybersecurity company Trellix says Russian actors planted malicious code in the networks even before Russian troops began assembling at the Ukrainian border last year.

How Biden could use the Defense Production Act to boost clean energy—and improve national security

Fossil fuel dependence is bad for national security. The Defense Production Act—a law that boosts manufacturing during emergencies and was used to speed up COVID-19 vaccines—could help provide clean energy independence.

This rooftop coating uses sunlight to actively cool your house

SolCold designed a four-layer material that absorbs some particles of light—then uses them to conduct a reaction that turns heat into a cooling mechanism.

How Zoom’s default interface hurts women

Zoom calls are a perfect storm for self-objectification and the harms disproportionately affect women.

Truth Social has a moment: What you need to know
While Elon Musk was making his bid for Twitter, another social media app quietly moved to the top of the App Store rankings.
Truth Social, the platform launched by former president Donald Trump after he received a permanent ban from Twitter for his role in inciting the January 6, 2021, insurrection, is suddenly having a mini-moment.
Among the top free iPhone apps available on the App Store, Truth Social has been seeing the most installs overall on the U.S. App Store as of Tuesday. Twitter is No. 2. According to SensorTower, a mobile analytics firm, Truth was at No. 52 as of Sunday—and Twitter was ranked at No. 39.
The sudden increase of downloads for Truth Social likely has something to do with the resolution of the platform’s technical issues. Although Truth Social launched in February 2022, users had been reporting long waitlists until very recently.
Check out the latest news stories here.
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