The $682 billion home decor industry has a surprising new player: Disney
 | Presented by |  | | | | Do you know what the top of your building looks like on Google Maps? An increasing number of companies are realizing the potential of satellite imagery as a tool for creative branding. For a while, Target was painting its iconic bullseye logo on the roof of its buildings; now, it’s advertising its logo thanks to striking solar arrays arranged to look like a bullseye. Meanwhile, Disney has built a solar farm shaped like Mickey Mouse’s head, and Tesla is using negative space to spell out its name on the rooftop of its newest Gigafactory in Texas. At the Universal Orlando Resort, one company is taking the idea even further by overlaying their newest solar array with a custom-designed “skin” illustrating Comcast’s logo (Comcast owns NBCUniversal.) The skin is the star product of a Boston-based start-up called Sistine Solar, which is helping companies turn their solar panels into powerful branding assets. Read my story here to find out more about a growing trend that is likely here to stay. —Elissaveta M. Brandon, @elissavetam | | | | | |
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| NEWS | Truth Social has a moment: What you need to know |  | While Elon Musk was making his bid for Twitter, another social media app quietly moved to the top of the App Store rankings. | |  | Truth Social, the platform launched by former president Donald Trump after he received a permanent ban from Twitter for his role in inciting the January 6, 2021, insurrection, is suddenly having a mini-moment. | |  | Among the top free iPhone apps available on the App Store, Truth Social has been seeing the most installs overall on the U.S. App Store as of Tuesday. Twitter is No. 2. According to SensorTower, a mobile analytics firm, Truth was at No. 52 as of Sunday—and Twitter was ranked at No. 39. | |  | The sudden increase of downloads for Truth Social likely has something to do with the resolution of the platform’s technical issues. Although Truth Social launched in February 2022, users had been reporting long waitlists until very recently. | | Check out the latest news stories here. | | | |  | FAST COMPANY EVENTS | Join the Most Innovative Companies Virtual Summit | Join us for the final day of the Most Innovative Companies Summit virtual event. You’ll hear insights from the leaders, makers, and creators inside these MIC-honored businesses to inspire your own path forward in 2022. | | | | | | | | |
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