Dua Lipa is living the sweet life with PUMA’s classic Palermo sneaker

The pop sensation puts a fashionable spin on a timeless design
PUMA
 

For the latest chapter of the first-ever Palermo campaign, Dua Lipa and PUMA set the table for a special dinner party in a historic Italian villa. The Palermo is the guest of honour, pictured in a backdrop of fresco artworks and fresh produce.

Photographed by Francesco Nazardo, mixing playful and candid visuals, Dua Lipa dons the timeless low-top, featuring a signature tag on the upper, a T-toe construction, and the classic gum outsole. The global star styles the sneaker with oversized sportswear, jeans, and team-coloured tricots, channelling a modern terrace aesthetic.
"Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style" says Dua Lipa.

The PUMA Palermo is available in new colorways now from PUMA.com, PUMA Retail stores, Shesha, Sportscene, Al Capone, Superbalist, Side Step and Office London.

 
 

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