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| | Photo: Hugo Yu | | Becky Kennedy, a child psychologist known as Dr. Becky to her 2.4 million Instagram followers — making her one of the most influential figures in contemporary parenting — believes that parents should approach their roles with the same degree of seriousness as medical students training to be doctors. "To me, being a parent is that level of importance of a job," she told me recently. | Kennedy first rose to prominence on social media during the darkest lockdown days of the pandemic by making simple front-facing Instagram videos in which she role-played common scenarios — a child who is anxious, a child who lashes out angrily at a sibling — and offered suggestions for specific things for parents to say and do. The promise of a parenting script turned out to be a relief for floundering, isolated parents. Since then, her company, Good Inside, has become a parenting-advice juggernaut that encompasses a best-selling book, a podcast, and a subscription-based online community and content library ($276 a year) on top of a steady stream of videos on Instagram and TikTok. | Dive into all our stories on style, self, culture, and power. Subscribe now to save over 40% on unlimited access to the Cut and everything New York. | We went behind the scenes with the Knicks City Dancers, the nine showstopping women who never have a bad season. | | | | Read More » | | Aisha Sabatini Sloan shares the titles that inspired her essay collection, Dreaming of Ramadi in Detroit, which uses art to grapple with grief. | | | | Read More » | | Designer Simon Ungless hosted a mini-residency at Angelina Jolie's new fashion venture, where he turned Cut news writer Danya Issawi's blazer into a Rorschach test. | | | | Read More » | | Can your acne products cause cancer? A beauty editor lays out everything you need to know — from what products to use, to how to store them, to how much to apply. | | | | Read More » | | Errin Haines, the 19th's editor-at-large, shares what keeps her grounded and how she tackles her mornings. | | | | Read More » | Sign up to get Brooding, a subscriber-only newsletter interrogating modern family life, written by Kathryn Jezer-Morton. | | | |
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