Expressing Yourself in Black and White

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Capturing Contrast
An opportunity to connect with others, a chance to slow down and a medium for unlimited creativity – that's what analogue means to photographer and social media manager Lorenzo Martinoia, known online as @shootitandsee. Shooting our Berlin Kino B&W ISO 400 and Potsdam Kino B&W ISO 100 films, Lorenzo enjoyed exploring the heavy contrasts these cinematic films offer. Want to know more? Dive deeper into his artistic journey and discover his valuable insights in our interview in our Magazine.
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"I've encountered a ton of stories since I've been shooting analogue, and that's what captured me."
—Lorenzo Martinoia
Feeling Grey?
Don't let a bad mood spoil your week – instead, immerse yourself in the captivating tones of our Lady Grey B&W 120 ISO 400 film. We recently spoke to Jess Among the Wild, who tested this magnificent monochrome and fell in love with its timeless allure. Offering softer contrasts and a rich array of grey tones compared to our Kino films, this emulsion delivers a smooth, velvety texture akin to a cozy analogue embrace. You can hear more from Jess now in our Magazine and let her insights inspire your own monochrome journey.
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"The Lady Grey created a very soft look and added another layer of timelessness to my images that I typically strive to create with my color film. The photos feel like a memory and that's exactly what I was going for."
—Jess Among the Wild
Monochrome Creativity
Shooting in black and white can be a breath of fresh air in a colorful world. There's so much room for creativity when your focus moves from color to framing and lighting. It can be more emotional and dramatic, there is often more depth to your image than when shooting in color. It's also a great choice for those of you who want to try developing yourself! Take a look at these artistic photos by Lomographer jonography , taken with a pinhole camera and our Earl Grey B&W ISO 100 film for inspiration.
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We'd like to thank the following people for their photos: Lorenzo Martinoia, Jess Among the Wild & jonography.
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