Sexist "Beach Body" Adverts Have Been Banned From The Tube Following Outrage

The Advertising Standards Authority told BuzzFeed News they’re investigating whether the adverts were “socially irresponsible”.

After a two-week campaign led by body-positive supporters, this Protein World advert has been banned from returning to the London underground.

After a two-week campaign led by body-positive supporters, this Protein World advert has been banned from returning to the London underground.

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In a statement to BuzzFeed News, a spokesperson said: "Although the ad won't appear in the meantime, we've launched an investigation to establish if it breaks harm and offence rules or is socially irresponsible. We will now carefully and objectively explore the complaints that have prompted concerns around body confidence and promptly publish our findings."

Earlier this week, Transport for London confirmed to BuzzFeed News that the adverts were being removed from the underground as they were at the "end of their advertising cycle".

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from BuzzFeed - Latest http://www.buzzfeed.com/rossalynwarren/sexist-beach-body-adverts-have-been-banned-from-the-tube-fol?utm_term=4ldqpia

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