Retail tips for December you might be interested in

Hey there!

It's about to get crazy, but now is not the time to slow down. We are in the biggest season of the year and here are a few tips to make the most out of your December.


Product Selection

We've introduced 7 Key Collections to make the most out of your Holiday Season. Use these collections designed around our best sellers to guide your product selection and marketing to really boost your sales for the season.


  1. Personal Touches
  2. Gifts to Stack
  3. Season to Sparkle
  4. Season for Love
  5. Forever Jewelry
  6. Charms
  7. Chains


While having the right products in front of the right customers is important, make sure you have plenty of products on display in all sizes. Now is not the time to limit inventory! People are looking for stocking stuffers, quick buys, and gifts for multiple people. Have a wide variety of products to cast the widest net possible.


Pay special attention to timing...

This year, Christmas is on a Monday. This means that there will be heavy foot traffic of people looking for last-minute gifts and stocking stuffers that Friday-Sunday before. If you sell in person, you can use this time to really increase your sales by positioning your merchandising with easy gift-giving ideas and special promos.


You may want to also consider gift wrapping!

We have many retail partners that see a significant boost in sales by offering gift wrap/packaging. Make it easy for people to have a "one-stop shop" to get gifts easily under the tree.


I hope you found this helpful, and know that I'm here anytime you need me. You're going to crush it!


Thank you,
Tony Crisafi
CEO of Wholesale Jewelry Website


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