Finally, a Nickname for Trump

Now every day is TACO Tuesday.

View in Browser  Friday, May 30, 2025 Here's an undeniable fact about Donald Trump: He's adept at coining schoolyard nicknames to belittle his opponents. Little Marco. Meatball Ron. Sleepy Joe. The president would've been an outstanding copywriter for Garbage Pail Kids in the '80s. But a nickname has never really stuck to him—until now, perhaps. This week, we heard about the acronym TACO (Trump Always Chickens Out), referring to his approach to tariffs. And Trump is not happy about it at all. In his singular voice, Esquire's Dave Holmes explains, hilariously, why this moniker might have staying power.  – Michael Sebastian, editor-in-chief     Plus: One of Liam Gallagher's iconic Oasis tour jackets has just been re-released Apple TV+ is reportedly considering Severance spin-offs 10 perfect polo shirts to smarten up your casual wardrobe We Finally Found the Right Nickname for Trump! Now Every Day Is TACO Tuesday. Our kooky king is angry. But the memes are caliente. A couple of weeks back, Robert Armstrong of the Financial Times wrote about a pattern we've been seeing so far in this administration: Trump announces tariffs, the stock market tanks, Trump backs off of the proposed tariffs, the stock market recovers. Investors have begun to ride this wave: Buy on the announcement of the tariffs, certain that the surrender is never far away. Armstrong called this practice the TACO trade—an acronym for Trump Always Chickens Out.   Now, America did not catch TACO fever overnight, because sometimes the important grassroots stuff takes a moment to catch on. But now TACO has Baja Blasted itself skyward and Trump has only himself to blame. Megan Cassella of CNBC asked him about it this week, and this is how that went. READ THE STORY Wes Anderson's The Phoenician Scheme explores a hidden darkness. The auteur's latest finds a renegade tycoon confronted with usual Wesworld fare—assassins, the government, his daughter. But there's something deeper behind his usual flair. Max Cea reviews Anderson's latest film, now in theaters. >>  Trump has a new scapegoat for his inability to enact tariffs. The president is big mad at judges and the guy who recommended them. Charles P. Pierce shines the spotlight on legal puppeteer Leonard Leo. >> Bono Has Another Story to Tell The last several years have been a time of recovery and reckoning for Bono, who turned sixty-five this spring. He made it past a serious health scare (one that he'd played down in public) and emerged with a more balanced perspective on how to enjoy the everyday pleasures in life. He faced demons from his youth that have fueled him throughout his career. And he reassessed his role in the nonprofit work that has captured so much of his passion and energy over the decades. He's gone deep within himself and come out different. Better. By Madison Vain Donald Trump, Mike Tyson, and the Fight That Defined an Era Tyson was bigger—way bigger, in fact—than Michael Jordan. He made more money than television's highest paid performers, Bill Cosby and Oprah Winfrey. But now he found himself at the precipice of something else, a cultural moment. Just as the Roaring Twenties are said to have begun with Jack Dempsey's destruction of Jess Willard (seven knockdowns in the first round alone) in 1919, so can one argue that the nineties—christened "the Tabloid Decade"—began in 1988 with Tyson–Spinks. The coin of the realm in Tabloid America was celebrity. A Trump Plaza press release, listing no fewer than fifty boldface attendees, concludes with this rhetorical gem: "Which one of the aforementioned celebrities gets the best seat?" By Mark Kriegel Follow Us Unsubscribe | Privacy Notice | CA Notice at Collection Esquire is a publication of Hearst Magazines. ©2025 Hearst Magazine Media, Inc. All Rights Reserved. This email was sent by Hearst Magazines, 300 West 57th Street, New York, NY 10019-3779