I honestly think that the person who wins the Democratic nomination in 2028 should run on a platform of fixing college football. The sport is broken in ways that, at this point, only the government can fix.
I'm not talking about concussions or financial rights for college athletes or any of the traditional things liberals complain about when talking about college athletics or football generally. Yes, yes, I know it is hard for some people to find enjoyment from gladiatorial bloodsports. But for the purposes of this argument, assume that young men slamming into each other at medically dangerous speeds while having fewer rights than the women who worked at the Triangle Shirtwaist Factory are why so many people like the sport. Trying to address the violence inherent to football would ruin the point I'm about to make.
What's ruining the sport—from the perspective of people who actually like it—is the business of it: specifically the way the heads of the major college football conferences have sacrificed all respect for regional cohesion, competitive parity, and a commonsense playoff structure in their insatiable greed for even more money. The problems became acute during the process of "conference realignment." That's when the football conferences abandoned geographic cohesion and started adding big-time colleges to their conferences based on the colleges' abilities to generate large numbers of viewers on television.
The most powerful conference, the Southeastern Conference (SEC), now has teams from Missouri, Texas, and Oklahoma. The second most powerful conference, the "Big Ten"—traditionally a Midwest-focused conference with teams like JD Vance's Ohio State and Michigan—now has teams from California and Oregon. And the number "Ten" has long ceased to have any meaning: The Big Ten now consists of 18 football teams.
The SEC and Big Ten make so much more money than all the other conferences that they can generally bully the rest of college football into doing what they want, and what they want is to stack the new college football playoff with teams from their conferences so their teams make even more money. Currently, the SEC and Big Ten are fighting to get "automatic" bids to the NCAA college football playoffs for four of their schools, each. That's eight spots, out of a total of 12, that would be reserved for teams from just two conferences. Even if the NCAA tried to mitigate that competitive harm by expanding the playoff field to 16 teams, that would still result in half of the playoff spots going to just two conferences.
And if the NCAA doesn't cave in, the SEC and Big Ten are threatening to split off from the alleged "governing body" of college athletics, form their own association, and potentially crown their own champion.
College football fans, for the most part, don't want this. College football is deeply steeped in tradition, and fans like their traditional rivalries. Fans also like to travel to away games, which is a thing that is easy to do when you are going from Alabama to Georgia, but a lot harder to do when you have to go from UCLA to Rutgers. And fans (except for the fans of the 10 to 15 teams that can financially compete in this new world) generally like for there to be some form of competitive balance such that their school might have a shot to pull off a Cinderella upset and win a national championship.
The federal government can put a stop to this, and we know it can because of… Donald Trump. We have seen that the federal government can force most universities into doing what it wants them to do simply by threatening their funding.
The Democratic candidate for president should promise to use all of Trump's tactics aimed at bullying schools—not to prevent them from admitting Black people and foreign students but to make them do what is necessary to fix the sport. I am entirely serious. If the party wants a way to "connect" with working-class voters in this country, "Make College Football Great Again" is a winning issue.
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