Why Don’t You Have a Beaded Bag Already?

Seratonin in purse form.

If you have trouble reading this message, view it in a browser. July 26, 2025 Welcome to Cosmo's shopping newsletter. I'm Meg Uy, a shopping editor here at Cosmo, and this is Let's Talk Shop—aka my tiny corner of the internet, where I share my favorite finds and current obsessions. Right now? Beaded bags are everything to me—and honestly, it seems like the whole world agrees, judging by how often I spot them out in the wild. With their eclectic designs, vibrant colors, and eccentric embroidery, they've become total statement pieces. I've realized they're the perfect way to add a little spice to an outfit without going over the top or trying too hard. With that, I'm here to say, if you don't have one already…you might want to change something.  Got a trend you need broken down? A must-have item you're hunting for? Hit me up at meg.uy@hearst.com!  Beaded Bags Have Officially Taken Over My Life—What About You? There's no other purse I need.                                                                     Courtesy of Getty Images   For months now, everywhere I turn, someone is carrying a beaded bag. And let me tell you, I've seen them in all sorts of cool variations—multicolored styles, quirky details, cheeky sayings, you name it. They're on the streets of New York City (the dreamy place I get to call home and in my humble opinion, the TRUE fashion capital of the world), all over TikTok where the girlies are scrambling for budget-friendly finds from Marshalls and TJ Maxx, and slung over the shoulders of top influencers vacationing in my Instagram Explore feed. I can't escape them—and honestly, I don't plan on doing so. I've been fully convinced—nay, influenced—that they've earned a spot in my wardrobe. And I'm just gonna say it: They've officially claimed their title as the bag of the summer.                                                                         Courtesy of STAUD It all began with the iconic Staud hand-beaded Tommy flap shoulder bag, which is available in a variety of vibrant, kitschy designs—think embroidered tomatoes or the classic I ♥️ NY. From there, the viral craze took off. Everyone either had to have the original or was on the hunt for a more affordable alternative ($300+ isn't exactly pocket change!) that brought the same playful charm. Just like that, they became the go-to accessory for adding fun, flair, and a guaranteed "OMG, so cute, where did you get that?" reaction to any outfit.                                                                         Courtesy of Anthropologie Lately, tons of brands have jumped on board with their own funky-chic interpretations that instantly turn heads and spark conversation. I personally think that the more colorful, the better—and if it's decked out in seashells, it's definitely coming with me on my next trip. So because I'm fully obsessed, I had to share a few of my favorite picks at the moment. Currently Loving These Beaded Bags <3 The Fiona Beaded Bag: Food & Drink Edition $98 AT ANTHROPOLOGIE Kelly & Katie Floral Beaded Shoulder Bag $98 $59.99 AT DSW Free People Coral Beaded Clutch $98 AT FREE PEOPLE Lulus Bold Accent White Multi Beaded Shoulder Bag $59 $47.20 AT LULUS Tasysain Women's Beaded Handbag $25.99 $23.39 AT AMAZON Rungion Trendy Shoulder Purse $53.99 AT AMAZON MEG'S HOT TAKES  I have some thoughts… Courtesy of Getty Sleeping with socks on is fine. Everyone needs to calm down. Eyebrow trends are pointless—just let them be brows. Pasta straws were never a good idea. Bring back dance circles at the club. READ THESE TOO: I Found Belly's Viral 'The Summer I Turned Pretty' Dress, But This $42 Version Is the Main Character Editor Vetted: Don't Sleep On Clinique Foundations—They're Secretly the Best for Glowy, Flawless Coverage When You're Running on Zero Sleep, There's No Better Concealer Than YSL's Touche Éclat for Hiding Dark Circles Follow Us Unsubscribe | Privacy Notice | CA Notice at Collection Cosmopolitan is a publication of Hearst Magazines. ©2025 Hearst Magazine Media, Inc. All Rights Reserved. This email was sent by Hearst Magazines, 300 West 57th Street, New York, NY 10019-3779