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Catch up on what you may have missed. BECOME A MEMBER • Newsletters • MyForbes Adios, America: The Super Bowl LX Halftime Show will be Bad Bunny's only U.S. appearance in 2026.   Emma McIntyre/Getty Images Why Bad Bunny Won't Get Paid For The Super Bowl Halftime Show Read Article Bad Bunny had quite a year in 2025, with a sold-out residency in his native Puerto Rico and roles in a pair of Hollywood movies alongside Adam Sandler (Happy Gilmore 2) and Austin Butler (Caught Stealing). In total, Forbes estimates that the Latin music superstar earned $66 million last year, before taxes and fees. And at Super Bowl LX next week, Bad Bunny's halftime show will be perhaps the most important performance of his career thus far—though it won't add a penny to his pockets. As has long been the standard, Super Bowl headliners essentially perform for free in exchange for what is seen as perhaps the most valuable marketing opportunity in entertainment. Read more about the economic upside of Bad Bunny's halftime show—as well as the MAGA backlash it has already received—in reporter Matt Craig's latest story for Forbes here. And keep scrolling for more great journalism from our newsroom. Chris Dobstaff Associate Editor, Newsletters Follow me on LinkedIn and Forbes.com Must Reads How America's Most Popular Iced Tea Company Brewed Up A $1.7 Billion Family Fortune Read Article The Men Making Millions Selling Pepper Spray To ICE Read Article OpenAI Wants To Create Biometric Social Network To Kill X's Bot Problem Read Article Why Bad Bunny Won't Get Paid For The Super Bowl Halftime Show Read Article Reed Jobs Lost His Father Steve To Cancer. Now His Cancer-Focused VC Firm Has Raised Another $200 Million. Read Article VCs' Favorite Note-Taking App Granola In Talks To Hit $1 Billion Valuation Read Article Tips From A Former IRS Insider: Five Potential Flags To Avoid This Tax Season Read Article 'Hundreds' Of Gatik Robot Delivery Trucks Headed For U.S. Roads Read Article Forbes House of the Week: At Sag Harbor's Cutting Edge Read Article Is A Trump Account The Right Savings Plan For Your Children? Read Article Why Private Equity Is Suddenly Awash With Zombie Firms Read Article Most-Read From Forbes Catherine O'Hara Dead At 71: Macaulay Culkin Pens Moving Message To 'Home Alone' Mom Read Article 'Melania' Movie Roasted As 'Propaganda' By Critics In First Reviews Read Article Student Loans May Get Discharged And Refunded Automatically For 200,000 People As Key Deadline Passes Read Article Forbes Insider: Just For Members Believe in entrepreneurial capitalism as a force for good? Support our journalism. Subscribe now and unlock trusted insights and member-exclusive benefits—plus get Forbes Insider, an exclusive newsletter just for members written by Randall Lane, our Chief Content Officer. Become A Member Unsubscribe from Forbes Weekly. Manage Email Preferences My Forbes Account  |  Newsletters  |  Help  |  Privacy Forbes Media 499 Washington Blvd. Jersey City, NJ 07310 list_id:80484