Don’t Make These PPC Mistakes

mars 20, 2026

Don't Make These PPC Mistakes

People have been asking us about these PPC strategies

Amazon Sellers Are Wasting Money With This PPC Campaign Mistake

It had been popping up in our inbox more, so we decided to respond.

There is a popular video about PPC that differs greatly from our approach.

Even though this specific strategy was originally aimed at a newer and UK-based audience, which is a far cry from the experienced, high-volume sellers we usually partner with, the community curiosity hasn't faded.

Because so many people had been asking Noah to weigh in on the "Ultra-Lean" PPC philosophy taught by Darren from FBA Elite, Noah finally sat down to break down the fundamental disconnect.

Watch Noah's Breakdown

Here are three ways we view this strategy differently:

Relying exclusively on exact match targets hides the most profitable long-tail keywords from your brand (and costs more)
Prioritizing a low ACOS over total sales volume can prevent your product from ever reaching the first page
Simple campaign structures designed for beginners often fail to provide the data required for professional scaling.

Click here to watch Noah's full breakdown here.

We want to hear from you. Does the "Lean" method have a place for experienced sellers, or is it a trap?

Watch the video and drop your thoughts in the comments.

In the interest of full transparency and a fair debate, we also invite you to check out Darren's response video here.

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