Stop wasting your time focusing on things that don't increase sales
 | | | This is the Metric You MUST Focus On
Stop wasting your time focusing on things that don't increase sales | |  | | | We have said it before. We will say it again.
It is easier to increase your traffic than it is to increase your conversion rate in any meaningful sense.
You can make simple changes to your main image and increase your traffic by 2-3x. We have seen it happen time and time again.
But we also see sellers obsess over countless changes to their listing, not knowing what is moving the needle. They might see an increase from 11% to 12% (which is less than a 10% increase in sales).
As Peter Drucker famously said, "what gets measured gets managed."
The measurement of the effectiveness of your traffic strategies on Amazon is your Click Through Rate (CTR).
It is critical to know how to track and understand your CTR to make better decisions.
Tracking down this metric is not as simple as it sounds, but you can watch this video where Noah will show you how to track your CTR on Amazon. | | | | | Fastest Way to Improve Your Traffic | |  | | | The #1 hack to increase your click-through rate and massively increase your traffic and sales is to improve your main image.
Think of it this way, which of the two images above would you click?
If you don't get the click, you are guaranteed not to get the sale. | |  | | | Give your main image an upgrade and save 50% on our Main Image Upgrade service through tomorrow night.
Was: $100 Now: $50 | | | Increase Your Traffic Now | | | Click here to take advantage of this deal before it is gone.
In our experience, this is the best way to improve your listing and your sales quickly. It is one of the first things we do for new clients because it can have such a big impact. | | | |  | | | | | | | |
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